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Blogs have existed for decades, and in 2024, they will continue to be a mainstay of digital content. From informing millions of readers to connecting communities and influencing trends, blogging is here to stay for the foreseeable future.

In this article, we’ll look at the most popular blogs in 2024. You’ll learn who to watch, what makes them successful, and how blogs can help brands achieve their goals and reach a wider audience.

The value of blogs in 2024
Though the internet has changed rapidly, blogs have held their own. Despite what many may think about the onset of Instagram, TikTok, and YouTube, blogs are still relevant. In fact, as of 2023, 9 out of 10 marketers were using blogging to achieve their content goals. Let’s chat about why.

Community building
People love community, and blogs have a knack for bringing together like-minded individuals from all over. Comment sections and blog forums create spaces where readers can ask questions, share their thoughts, and support each other. This sense of belonging is key in getting readers to return for more.

SEO and online presence
Blogs help improve SEO and online visibility for brands, businesses, and entrepreneurs. Search engines like Google favor websites with content updated regularly.

Blogs are an easy way to add fresh content consistently, as this:

Improves search rankings.
Drives more organic traffic to the site
Boosts overall online presence.
Authority and credibility
It’s one thing to talk about a subject, but it’s another to be seen as an authority on it. Well-researched and well-written blog posts can position bloggers and brands as experts in their field. This credibility attracts more readers and can lead to future opportunities, such as collaborations with other creators or brands.

Informational value
No matter the topic you’re interested in, there’s probably a blog out there for it. Research suggests that nearly 50% of buyers read a company’s blog when deciding on a purchase.


Bloggers typically write blog posts in a way that breaks down complex topics into easy-to-digest segments. This makes the information more accessible to the vast majority of regular folks.

The most popular blogs of 2024
The NerdWallet blog preview.
(Image Source: NerdWallet)

1. Personal finance blogs
Everyone’s trying to up their financial literacy game, and personal finance blogs aim to help. Financial topics may include budgeting, investing, saving, and financial planning advice. These blogs may help readers manage their finances more effectively.

A prime example is NerdWallet, a blog that simplifies complex financial decisions for millions of readers. They empower their readers to navigate everything from choosing the best credit card to planning for retirement confidently.

The blog uses a user-centric approach with an array of helpful free tools. This, has made NerdWallet a trusted resource for anyone looking to take control of their finances. They are able to break down complex topics into digestible, actionable advice which keeps readers coming back for more.

2. Health and fitness blogs
The Nerd Fitness blog preview.
(Image Source: Nerd Fitness)

The world has become more health conscious. This means that finding trusted information on fitness and wellbeing is really important. The aim of health and fitness blogs is to inspire and guide readers toward better health.

You can find workout routines tailored to various fitness levels and nutrition advice for specific health goals.

A standout here is Nerd Fitness. It is a blog targeting fitness newbies with a fun, relatable approach.

It offers fitness tips and workout plans while engaging readers through storytelling and community challenges. This combo of practical advice and a highly interactive community makes Nerd Fitness a go-to resource for those seeking a supportive environment to start their fitness journey.

3. Travel blogs
The Nomadic Matt blog preview.
(Image Source: Nomadic Matt)

Travel blogs are for you if you’ve got a serious case of wanderlust or have just been bitten by the travel bug. With a mixture of travel stories and guides accompanied by awe-inspiring photos, it’s no wonder they’re so popular.

Nomadic Matt is one such example. It offers budget travel tips, destination guides, and personal travel stories.

The blog makes travel accessible to everyone, as it covers topics like, how to find affordable accommodations and explore less-visited destinations. With its emphasis on budget-friendly travel, Nomadic Matt has cemented itself as a favorite among eager travelers looking to book trips without breaking the bank.